Some fluoridated communities may be threatened with attempts to reverse water fluoridation (e.g. rollback). It can happen without warning. Sometimes it is a well-organized and vocal opposition (though small in number), and sometimes it is simply one or two people raising a loud and effective ruckus. While opponents to water fluoridation can be intimidating and successful in shaping the conversation – and sometimes even shutting it down – you can succeed in holding them back and preserving water fluoridation.
When there is an attempt to roll back water fluoridation, time is short and you need to build a sense of urgency.
It’s important to remember that the overwhelming majority of people is on your side and supportive of community water fluoridation.