Oral health and water fluoridation are simply not top of mind for most people. Not until they have a problem with their teeth or gums. People will pay more attention to what is most important to them, what keeps them up at night, and what they value most. It is important to use these shared or community values to frame your discussion on water fluoridation in order to ensure it resonates and connects with people.
How to Talk About Community Water Fluoridation
Identify your community values.
Develop a message around water fluoridation that focuses on these community values.
Adapt your message for different audiences.